The Gruen Effect: Victor Gruen and the Shopping Mall
Modern

Austria, 2009, 54 Minute Running Time
Genre/Subjects: Architecture/Design, Documentary

Colorado Premiere!
Saturday, Sept. 8 @ 2pm
In The Gruen Effect, an architect’s life, work, and critical humor become a means to make sense of the cities we live in today. The Viennese architect Victor Gruen is considered the father of the shopping mall. His ideas about urban planning, both influential and abused, have led to cities that serve the new gods of consumption. By tracing Gruen’s path from prewar Vienna to 1950’s America and back to Europe in 1968, the documentary explores the themes and mistranslations that have come to define urban life.

The Gruen Effect TRAILER from pooldoks on Vimeo.

DIRECTOR: Annette Baldauf, Katharina Weingartner